Many of the nice jewels you may have noticed at the necks and wrists of stars could be Pandora charms, as Pandora jewelry is suitable for casual and formal wear too.

For a long period of time, Pandora charms held the market as exclusive products that had no competition whatsoever, and many other businesses developing by taking over their idea and jewelry concept. In order to cope with the new market demands, Pandora company focused on personalized charms as a way to regain their predominance and market influence. This is the case with the Danish jewelry line that relies on a very unique image concept.

The charm bracelets put together several sectors linked through small beads; the personal touch results from the possibility to add beads, spacers, clips and Pandora charms to the bracelets. Cultured pearls and precious stones are often added to the Pandora charms so as to achieve that eye-catching effect any woman looks for.

Pandora jewelry is mainly worked in silver and gold, but the above mentioned variations are alternated four times a year as a means of keeping the lines fresh and appealing to the customers. Therefore, the versatility and beautiful design of Pandora charms make any woman feel spoiled.

Presently, there is not a clear-cut distinction between Pandora charms and bead jewelry, as we can also speak of a bead-charm combination that aims at achieving creativity in jewelry wearing regardless of age or social class. Pandora charms enjoy an international reputation being worn both in bracelets structures or on necklaces. Part of the profit the company makes goes to charity foundations like the disaster relief funds or breast cancer foundations. Yet, so far the US, Mexico, Europe and the Caribbean are the main markets of Pandora charms.

Mainly there are seven types of bracelets that a buyer can choose from as a first step for the personalization. Some people will go for the traditional 14k white or yellow gold, while others will be pleased with a regular oxidized silver item. Lobster clasps and Pandora clasps are available with the bracelets according to the model.

Once you've made your decision for the basic bracelet you can move on to the selection of the Pandora charms to be combined for personalization.

Matching Pandora charms are usually made of Murano glass, silver and gold; and last but not least the final originality touch results from the possibility to use spacers and clips so as to make the jewel personal than ever.